Privacy Policy
Effective Date: November 3, 2026
TruReceptionist is a service of Trusatec, operated by Jeffrey M. Trusa ("we," "us," or "our"). TruReceptionist is an AI phone receptionist and appointment-booking service for barbershops and salons. This policy explains what information we collect, how we use it, and the choices you have.
Information We Collect
To provide receptionist and appointment services, we may collect:
- Customer names and telephone numbers
- Appointment details, including the service, barber or stylist, date, and time
- Call information and what callers say during a call
- Whether a customer agreed to receive appointment texts (a confirmation and a reminder), on a call or online, and when
- Names, mobile numbers, and email addresses of business owners and staff using the TruReceptionist dashboard
- Names and phone numbers customers enter when booking online
- Anonymous website visit counts: which page was visited and which website sent the visitor. We don't use cookies for this and we don't store IP addresses.
- Marketing-page analytics, described below
Website Analytics (Marketing Pages Only)
To see which ads and posts bring visitors to us, our public marketing pages (the home page, About page and sign-up page) use analytics from HeyCatch, our marketing provider. On those pages it records which pages were viewed, which buttons were clicked (not their text), form submissions (not what was typed), the website or link that sent you, your device and browser type, and your IP address. It keeps a visitor ID in your browser's session storage, which is cleared when you close the tab. It does not use cookies.
This analytics never runs on business dashboards, calendars, login pages, or online booking pages, so customer names, phone numbers, and appointment details are never sent to it.
How We Use Information
We use this information to answer calls, schedule and manage appointments, send appointment confirmations and day-before reminders to customers who ask for them, email booking notices to businesses, keep service records, provide customer support, and operate and improve TruReceptionist.
SMS Text Messages
We send appointment texts only: a confirmation of an appointment the customer just booked, and a reminder the day before that appointment. Texts are sent only if the customer asks for them, in one of two ways:
- Online: by checking the unchecked "Text me a confirmation of this appointment and a reminder the day before" box on the booking page.
- By phone: by saying "yes" when the receptionist asks on the call whether they want a text confirmation and a reminder the day before.
We save each yes or no with the date, time, phone number and the exact wording shown or read, as a record of consent. We do not send marketing texts, and we do not text shop owners or staff (they get booking notices by email).
Booking an appointment does not require agreeing to receive text messages. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time, or HELP for help. See our SMS Opt-In page for the exact consent wording.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. We do not sell personal information.
Information Sharing
We use service providers only as needed to run TruReceptionist, such as our telephone and text-messaging provider, our hosting provider, Stripe for payments, and HeyCatch for marketing-page analytics. They may process information only to provide their services to us. Except as stated above, we share information only when required by law.
Data Security
We use reasonable administrative, technical, and organizational safeguards to protect information from unauthorized access, use, alteration, or disclosure.
Data Retention and Deletion
We keep information only as long as reasonably needed to provide the service, keep appointment records, meet legal obligations, resolve disputes, and enforce our agreements.
Your Choices
You may ask to see or delete your personal information by emailing support@trusatec.com. To stop text messages, reply STOP to any message.
Changes to This Policy
We may update this policy from time to time. When we make a material change, we will update the effective date above.
Contact
Jeffrey M. Trusa, Trusatec (TruReceptionist)
Email: support@trusatec.com
Phone: 570-231-3030
Website: https://trusatec.com